ITA Welcomes John Gaeta and Habib Zargarpour!


"Please consider the potential and need to support this alliance of thinkers, inventors, entrepreneurs, institutions and businesses. I am on board with supporting the future of Immersive Technologies and I hope you will be as well." - John Gaeta

The Immersive Technology Alliance is honored to welcome John Gaeta, Creative Director for New Media and Experiences at Lucasfilm to our advisory board. He is an Academy Award winner for his visual effects design work on the Matrix Trilogy ("bullet time" and "virtual cinematography"). John is a true advocate for immersive technologies like augmented and virtual reality, and his work is largely responsible for many of the visions that drive this industry.

Read more: ITA Welcomes John Gaeta and Habib Zargarpour!

Immersion-VRelia Announce Commercial VR Entertainment Division

DSCF5211Shortly after making an appearance at SIGGRAPH's Global VR Meetup which was made possible in part by The Immersive Technology Alliance, ImmersiON VRelia announced a new division in their company focused on commercial grade entertainment.  This new division will be dedicated to providing head mounted displays and content to amusement parks, visitor attractions, immersive cinemas and promotional platforms.  The division is the result of a new partnership between ImmersiON-VRelia and International Immersion Industries headed by Kevin Williams.

“Working with ImmersiON-VRelia, we will finally bring the much needed solutions to the commercial entertainment and leisure market at a critical point; this aspect of the industry is poised for substantial growth and appropriate technology will drive its rapid advancement,” said Kevin Williams, Chairman of International Immersion Industries. “We are extremely excited to join the efforts of ImmersiON-VRelia as it provides vital support to the emergence of the commercial VR sector.”

In addition to announcing this initiative, they have also declared intentions for the Immersion-VRelia PRO Blue Sky HMD. The PRO Blue Sky is a ruggedized head mounted display designed to meet the unique needs of entertainment and promotional applications based outside the home. Featuring 120-degree field of view and dual full high-definition 1080x1920 displays, the PRO Blue Sky is expected to be rich in features.

The full press release can be accessed here.

SIGGRAPH Global VR Meetup Roster

Taking place at 9AM on August 14th, The SIGGRAPH Global VR Meetup is really shaping up!  Sponsored in part by The Immersive Technology Alliance, Nextgen Interactions, Sixense, and SVVR, this is going to be a great opportunity to try unreleased prototypes and software developments among other things.

This is our anticipated list of product and prototype showings so far:
  • Cloudhead Games' The Gallery: The Six Elements
  • NextGen & EscVR
  • Dimension Technologies' innovative glasses-free 3D display prototypes
  • Jaunt VR camera rig
  • Zero Transform's Vanguard V
  • ImmersiON-VRelia's latest HMD prototypes
  • Sixense STEM and Sixense MakeVR
  • Unello Design's Eden River
  • LucidityVR
More than half the tickets have been reserved, so be sure to register ASAP at EventBrite.

FOVE Joins the ITA!

FOVE still logo white F"With each new ITA member, it's becoming clearer and clearer that immersive technologies like AR and VR are going to be diverse with all kinds of innovative benefits for content makers, technology enablers, and consumers. More importantly, it's an indicator of industry working together to accomplish great things. We are excited to welcome FOVE to our growing alliance of industry builders and innovators," said Neil Schneider, Executive Director of The ITA.

FOVE is a new head mounted display manufacturer that is a member of Microsoft's Venture Accelerator's program. While their final specifications have yet to be released, their core technology features eye-tracking for an enriching VR experience, higher performance, and improved interface in immersive space.