Welcome to the Immersive Technology Alliance (The ITA) home page! Our reason for being is to make immersive technology successful. Our markets of interest include augmented reality, virtual reality, stereoscopic 3D, and everything in-between.
The alliance's membership is comprised of technology makers, content makers (e.g. game developers and film makers), standards groups, specialized consultants, and academic partners.
The alliance is non-profit, and is the same organization as The Stereoscopic 3D Gaming Alliance (S3DGA) with an expanded mandate and a formally changed title. Despite the name change, this alliance has a demonstrated history and influence dating back to 2009.
Consumers are encouraged to visit Meant to be Seen, the consumer arm of The Immersive Technology Alliance. MTBS' site-wide registration is found under the Membership tab.