ITA Member Virtuix Raises $3 Million


The Virtuix Omni is a VR treadmill that lets users physically walk, run, and jump in their favorite video games, and is best combined with VR devices like head mounted displays.  It was first revealed and launched on Meant to be Seen's discussion forums - the consumer arm of The ITA.  This led to a very successful Kickstarter, and has pre-sold over three thousand units so far.

Their most recent success is having raised $3 million in private funding.  Making things even more interesting is one of their investors, Mark Cuban's Radical Investments, had originally denied backing Virtuix on Shark Tank.  That opinion has obviously changed.

Congratulations to Jan Goetgeluk and the Virtuix team!

Jespionage Entertainment Launches SnowDrift in VR!


"It's my pleasure to join an alliance with such distinguished members all focused on making Immersive Technology part of all our lives." - Jesse Joudrey, CEO of Jespionage Entertainment.

Jespionage Entertainment develops SnowDrift, the thrilling VR skiing game for devices like The Oculus Rift. They are also a partner developer for VR Chat, one of the most popular VR social experiences available today!

SnowDrift in VR is available for download!

Introductory Meeting ONLINE!

Most ITA meetings will be privately accessible by registered Immersive Technology Alliance members.  However, as this meeting was inaugural and was accessible by press, we have made the contents readily available below.


Neil Schneider, Executive Director of The Immersive Technology Alliance, shares opening remarks and highlights the purpose of The ITA.  He also sends special thanks to many of the individuals, companies, and organizations responsible for making this meeting possible.

Read more: Introductory Meeting ONLINE!

The Immersive Technology Alliance to Launch at Game Developers Conference

Non-profit organization represents and grows Augmented Reality, Virtual Reality, 3D and Gesture markets.

San Francisco, CA. (Mar 13, 2014) – Originally founded in 2009, The Stereoscopic 3D Gaming Alliance has been formally renamed the The Immersive Technology Alliance (The ITA) and has an expanded mandate to effectively meet the needs of the newly established Augmented Reality (AR), Virtual Reality (VR), stereoscopic 3D and gesture industries. With special thanks to The Khronos Group and The PC Gaming Alliance (PCGA), The Immersive Technology Alliance is being launched at Game Developers Conference in a private session on March 18, 2014 at 9:15AM.

Read more: The Immersive Technology Alliance to Launch at Game Developers Conference

VR Mixer at GDC

VR Mixer at GDC!
The Immersive Technology Alliance is very pleased to be a media sponsor for the upcoming VR Mixer!  Here are the details for everyone interested in going!

Read more: VR Mixer at GDC